• http://searchengineland.com Cindy Krum

    Hey Bryson – Really nice article as always! FYI, I totally agree with you that a separate mobile experience can be a good thing (though, also not actually SEO either, per se). I am just saying that hybrid pages with external CSS are one option. I do talk lots about UserAgent Detection & Redirection now too.

    Have a look: http://www.mobilemoxie.com/2011/02/mobile-seo-considering-your-mobile-web-strategy/ and http://www.mobilemoxie.com/2011/03/user-agent-detection-and-redirection/, among others.

    Awesome article,

  • http://www.mobilemartin.com/ Michael Martin


    Thanx for the citation as I share the opinion of using either, but lean toward the one URL, as I have been trialling both the same URL method & m. redirection on several sites.

    Some in a hybrid sense such as at http://www.mobilemartin.com/ where it uses user agent detection on the main pages to an m. while the blog will render under the same URL with a mobile CSS.

    Google really wants to avoid having a fork in the index as it does in a quasi sense at http://www.google.com/xhtml for feature phones, which becomes less of an issue as more of the feature phone market goes to smartphones.

  • Serge

    …when I do a search on Google either from my iPhone or a desktop computer, I get pretty much the same results. Really sorry for a silly question, but is there a need for a “special mobile SEO”, seems like it doesn’t matter to Google..?

  • http://www.brysonmeunier.com Bryson Meunier

    Serge, I looked at this late last year using Webmaster Tools data for a number of our clients and found that there are variations in ranking for the majority (86.58%) of smartphone queries: http://www.brysonmeunier.com/differences-in-mobile-smartphone-ranking-and-desktop-web-ranking-in-google-search/. I know it often seems as though ranking is the same, but it’s not. What’s more, click through rates, queries and mobile web design can differ dramatically from desktop, calling for separate strategies for mobile content. It’s based on traditional SEO, but there are best practices for mobile SEO that don’t apply to desktop content. Thanks for the question.