• http://www.getfoundfirst.com Matt Dyer

    Great post. In regards to your comment in your third paragraph: “One of the original ways of doing that was with metatags. Unfortunately, these were so badly abused by spammers that Google stopped using it as a ranking signal.”

    While Google doesn’t recognize the meta keywords tag anymore, metatags are still very important when it comes to SEO. The title tag and meta description are still very important. Just wanted to clarify that.

  • http://mklofurno mklofurno

    Hi Eric,

    Nice article. I have two rich snippet projects running here. One for products on our e-commerce sites and one for events on our event sites.

    As you know, the problem many times is the rich snippet testing tool itself and the fact that the engines don’t always show your rich snippet even if its constructed correctly.

    Frankly, we have had a tough time implementing the product snippet. We have tried microformats, microdata and RFDa and we still can’t get it to work in the rich snippet testing tool.

    We have not tried to implement the event snippet yet. I have the ticket in for a project currently and its getting cued up. The thing here for us is that the information about the event is on two different pages [complete information]. i.e. the event snippet markup is made for a page that has all the information about that event on it.

    Since we regularly create event sites [think search engine land SMX event]; our event site design does not have us having all the information needed on one page for the event snippet mark up. We are going to make modifications to the site, but I wanted to share some of what we are facing.

    I have tried banging on google’s door in the web master center forum but to no avail…I wish you folks at search engine land would write a series of articles [how tos] for each of the product types. That might help immensely.

    Thanks and always a fan. Mary Kay Lofurno

  • http://www.bazaarvoice.com naja2183

    Thanks Eric! I just found this page and tweeted it to @seland but you may find it useful for identifying issues with Rich Snippets markup: http://www.google.com/support/webmasters/bin/answer.py?answer=1093493

    This page is a great step for Google to be more transparent about Rich Snippets. I work with quite a few merchants, and Google’s posts about Rich Snippets have been pretty confusing. Often they indicate that structured markup is similar to other meta tags like the title tag – once you add the title tag, you typically see it in your search results (even that is changing these days). However, with Rich Snippets, I have found that even with the markup present, the timeline to turn on any sort of snippet is indefinite.

  • http://ozerkavak.blogspot.com özer kavak

    Thanks for this article.

    In real life, there are two main problems about structured mark-up and displaying rich snippets.
    First one is; there is no enough information / how-to documents about marking-up structured data.
    Second one is, there is no clear guide about Google rich snippet testing tool & showing rich snippets on SERP’s.

    I have a small-sized furniture manufacturing company in Turkey. I’ve tested Drupal7 Joomla1.5 and Joomla 1.7. I’ve used XHTML and html5. I’ve marked up with RDFa, microdata and microformats. I’ve used Goodrelations, schema.org and some other vocabularies.

    After two years, i’ve noticed two main points:
    * Even if Google suggests us to use schema.org, supports RDFa etc, rich snippets on SERPs (and on testing tool) do not display a product image since i do not use “data-vocabulary.org/Review-aggregate” mark-up with microdata. For example, if you use “http://schema.org/AggregateRating”, it will just display stars… To display a product image on SERP is very important for CTR especially for a furniture company.

    Example is “http://www.nestingo.com/zigon-sehpalar/3-roma-zigon-sehpa.html”, Rich snippet testing tool result can be found here: “http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.nestingo.com%2Fzigon-sehpalar%2F3-roma-zigon-sehpa.html&view=”

    * Even if Rich snippet testing tool displays images, stars, price, stock status etc, Mostly SERP does not. Google says: “no guarantee, may or may not…”. No clear information. Google probably does not display rich snippets if number of pages are limited or if the page is in Turkish etc.

    For a small company, effort to add structured markup correctly may be time-consuming (expensive). But for what?

    I am interested in semantic web. I’ve marked up my online data in detail by using RDFa. i’ve customized core components of CMS, i’ve overcome validation and other issues (on three different websites and over 300 pages). But no rich snippet displayed on SERP’s in two years (i’ve made several mistakes too.)

    Ironically, i’ve removed almost all structured markup from my pages and used limited “data-vocabulary.org” properties to display a product image on rich snippet testing tool :)

  • http://www.facebook.com/people/Sharon-Chatterjee/100003584274601 Sharon Chatterjee

    hi can u help me create a rich snippet for my website

  • Joe Francis

    Hi Eric,

  • Paul Naybour


    Nice post, we have had some success with event markup using a Joomla site. We did a test page and this was pricked up quite quickly and looks very good in search results, as its in the top half of page one. Since proving the concept we have marked up the rest of our event pages. However after two weeks we are still waiting to see the results. It all seems to work in the rich snippet testing tool. I just submitted it to ask Google to include the rich snippets form our site using.  http://support.google.com/webmasters/bin/request.py?&contact_type=rich_snippets_feedback

    I hope this works?