Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Data: StumbleUpon Beats Facebook As Top Social Referrer
Facebook and Twitter are getting most of the ink, attention and money of late in the social media world. However StatCounter indicates that the venerable StumbleUpon has now become a larger social media referrer than either Facebook or Twitter. Here’s the data, showing StumbleUpon with a 43 percent share of social media referrals, while Facebook [...]
- Google Buzz Faces New Lawsuit In Canada
While Google has settled US lawsuits over its Google Buzz product, the company faces a new — and very similar — lawsuit originating in Canada. The Winnipeg Free Press reports that Tyler Wereha of Rosa, Manitoba, is suing Google over privacy issues related to last year’s Google Buzz launch. The class-action lawsuit doesn’t specify damages. [...]
- Putting Your Brand On A Diet
Dieting is one of the most popular new year’s resolutions for us humans. It should be. Nearly 34% of adults are considered to be overweight (source: CDC). After receiving the barrage of emails from brands this holiday season, some who I have done business with before and some I have not, I started to wonder: [...]
- Obamacare AdWords: Partisan Outrage Or Public Education?
The phrase “Obamacare” was intentionally concocted by health care opponents to create a negative impression or connotation in an attempt to defeat the program. The phrase stuck and is now widely used by some in the media. That’s all according to Wendell Potter, a former health care industry PR executive who’s written a disturbing book [...]
- 4 New Years Resolutions For Conversion Optimization In 2011
It’s the start of the new year, and high time to whip your website into ideal conversion-optimized shape. No regrets! Carpe diem! Here are some of the most important conversion resolutions you can make – and keep – for your site this year. Resolution 1: Get Fit Every second of every day, your site is [...]
- 3 New Years Resolutions For In-House Search Engine Marketers
Every day in every way, you can become a better search engine marketer. Here are some resolutions to start 2011 off right! Stop Making Poor Mobile Choices There are still many search marketers out there who are running the same desktop search campaigns in mobile. Remember when you did that for content targeting five years [...]
- Google Can’t Seem to Quit China
Google doesn’t really want to be out of China it appears. Despite a principled stand against censorship and the subsequent revelation that Chinese government surrogates were behind GMail hacking the company is contemplating a “return” to the Chinese market. In fact it’s still there but in a half-hearted way. Google CFO Patrick Pichette told the [...]
- Internet-To-TV Players Compared: Roku, Apple TV, Boxee & Google TV
Looking to stream movies or television content from the internet to your TV? There are a variety of streaming media players on the market. The chart below provides an at-a-glance look at how the leaders — Roku, Apple TV, Boxee Box and Google TV — measure up against each other. After the chart, you’ll find [...]
- Bing Scores First In-Car Search Deal With Toyota
Bing has landed its first deal to provide in-car search capabilities with today’s announcement of Toyota Entune at the Consumer Electronics Show in Las Vegas. Entune is Toyota’s new navigation system, a combination in-car hardware and mobile phone application that will be available in select Toyota vehicles later this year. Entune features Bing for Mobile [...]
Search News From Around The Web:
Applications & Portal Features
- Creating a safer email environment, googleenterprise.blogspot.com
- Happy New Year, OpenSocial!!, blog.opensocial.org
- Sales Are At A Trickle On Google’s Chrome Web Store, TechCrunch
Business Issues
- Google Lost Groupon, But Still Tops Most-Active Acquirer List, Wall Street Journal
- AOL Goes to Town in Reorg, Closing Men’s, Women’s Sites, Forbes
- Google Wins One Against Microsoft, Wall Street Journal
- Has Google Admitted Defeat in the Social Web Race?, GigaOM
- We didn’t kill newspapers, says Google, www.theaustralian.com.au
- What Everyone Seems to Miss In Facebook’s Private or Public Debate…, John Battelle’s Searchblog
- Yahoo! to Hold Fourth Quarter and Full Year 2010 Earnings Conference Call January 25, 2011, Yahoo Press Releases
Link Building
- How to Get Links from Influencers, dailyseotip.com
- Visual Page Segmentation and the Effects on Linkbuilding, Search Engine Journal
Local, Maps & Mobile
- Google Posts Android Honeycomb Promotional Video, teensintech.com
- Groupon Published Three Misleading Ads, U.K. Rules, Ad Age
- Localeze Helps Standardize Twitter Places Data, www.screenwerk.com
- Review Wednesday: Help a Small Business with Your Reviews!, blog.getlisted.org
Paid Search & Contextual
- An Introduction to Billing in Microsoft Advertising adCenter, community.microsoftadvertising.com
- Bidding on Broad Keywords with Adwords, ppcblog.com
- Click-to-call best practices: useful tips for optimizing your mobile campaigns, googlemobileads.blogspot.com
- Fresh year, fresh start, Inside AdSense
- How-To for Google Display Conversion Optimizer Setting, PPC Hero
- Men Are More Open to Online Tracking, www.emarketer.com
- What You Can Expect From the World of PPC in 2011, Search Engine Watch
- Why I Will Never Use Adsense on a Blog Again, www.dailyblogtips.com
Searching
- Voice Search for Google Chrome, Google Operating System
- Google’s Decline: Myth or Fact?, managinggreatness.com
- Search: A Shopper’s Secret Weapon, Yahoo Search Blog
SEM Industry
- Best Internet Marketing Posts of 2010, Techipedia
- Google faces its next big challenge: ridding itself of the spammers it created, The Guardian
- Help Us Build the 2011 Search Ranking Factors, SEOmoz
- SearchFest 2011 Mini-Interview: Adam Audette, www.sempdx.org
SEO & SEM
- Web Marketing Investment Tracker: Download Here, www.effectwebagency.com
- 15 Second Twitter SEO Do-Over: Making Social Count Every Which Way, Search Engine People
- 2011 Google SEO Checklist, Search Engine Roundtable
- 3 Ways to Boost Your In-House Internet Marketing in 2011: Part 1, BruceClay.com
- New Year, New Asynchronous Tags for GWO, websiteoptimizer.blogspot.com
Social Media
- Twitter Math: If Accounts Were Ranked By Followers, This Would Be The Equation, TechCrunch
- 5 Must Read Reports on Social Media & Public Relations, Online Marketing Blog
- Facebook Has More Than 600 Million Users, Goldman Tells Clients, www.businessinsider.com
- Facebook vs Twitter for Business, www.businesspundit.com
- Here’s How Twitter Is Laying The Foundation For Its Own Photo Sharing Service, www.businessinsider.com
- Quora, the Social Questions & Answers Service, Reaches a Tipping Point, blogs.praized.com
- Quora: a tech journalist’s utopia, but what does it mean for journalism at large?, www.journalism.co.uk
- R.I.P. Bookmarking Services, www.nodalbits.com
- StumbleUpon Sent 700M Pageviews To Other Websites In Dec, Is Growing 20% Monthly, TechCrunch
- The Evolution of Twitter Usage, www.emarketer.com
Web Analytics
- Google Analytics Subdomain Tracking, www.roirevolution.com
- Top Pages in Webmaster Tools: Use It or Lose It, Search Engine Journal
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- DOTW: Does Local Marketing Scale? – Over the past month there has been a lot written about the Google and Groupon deal – why it did or did not make sense for either company – but the Ad Age article "Why Google Dropped Groupon and Local Just Doesn't Scale" raised some interesting points about why a service like Groupon – any platform based service like it – simply won't work long term. For this week's Discussion of the Week (DOTW) I'm curious to hear what the local and hyper local folks – the ones actually doing the boots on the ground work with local businesses – have to add to this topic. Do you have clients using Groupon or something similar? Is there a real value proposition provided by services like Groupon for local merchants?
- The 11 Unwritten Laws of Reputation Management – An excellent ORM overview article for someone new to the topic.
- 10 Tips How to Make the Most out of Affiliate Summit – Read 10 practical tips from Geno Prussakov on how to make the most out of Affiliate Summits. Most tips are also applicable for other conferences too.
- 15 Link Building Predictions & Recommendations For 2011 – Debra Mastaler teams up with Julie Joyce and Eric Ward to provide their link building predictions for the year ahead.
- 5 Unique Uses of Pay Per Click Marketing – Five uses of PPC marketing beyond just getting visitors and conversions.
Related Topics: Channel: Other | SearchCap
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