SearchCap: Yahoo & Bing Go Offline, GM Cars Go Local & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps?

  Who should small- and medium-sized businesses turn to for help with search marketing? Columnist Wesley Young of the Local Search Association starts the discussion.

• GM Turning Its Cars Into Rolling (Local) Search Engines

  Company hopes that 4G LTE will attract and retain OnStar subscribers.

• Local SEO In 2015 – Look At The Big Picture

  When you’re doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.

• So, The CTO Hates Your SEO Project…

  Columnist Eric Enge shares his tips for working with a dev team that doesn’t fully understand search engine optimization.

• Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday

  Outage seems to have hit around 2:30 pm ET.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Yahoo’s Big Mobile Ad Play Is Coming
• Getting More Out Of AdWords Scripts: A Three-Part Series
• Cosmo Magazine Reports Facebook Video Engagement Rates Climbed 200% Year-Over-Year
• Will Advertising Work On Wearables?
• Poll Reveals Pessimism About Viewability In 2015 Among Digital Media & Ad Execs
• 5 New Year’s Resolutions To Get The Most From Your Data
• What You Didn’t Know About Geographic Targeting In Email

Search News From Around The Web:

Industry

• Google Asked to Remove 345 Million "Pirate" Links in 2014, TorrentFreak
• Interview with Barry Schwartz @rustybrick, techwyse.com

Link Building

• Google Penguin Went On A Break For The New Years, Search Engine Roundtable

Searching

• Google Cards for Synonyms and Antonyms, Google Operating System

SEO

• 12 Kinds of Duplicate Content in Local SEO: Which Ones Are Trouble?, LocalVisibilitySystem.com
• An Important Lesson All Marketers Should Remember: Start Simple, Builtvisible
• Google: Site Command Doesn’t Need To Return Your Home Page First, Search Engine Roundtable
• January 2015 Google Webmaster Report: Penguin, Pigeon, Mobile & Knowledge Freebase, Search Engine Roundtable
• What is the Difference between SEO and Website Marketing?, SEO Theory

SEM / Paid Search

• 5 PPC Pitfalls that Kill ROI, SEMrush Blog
• Connecting Paid Search Spend to In Store Visits, SEER Interactive

Search Marketing

• Google’s HTTPS as Ranking Factor Announcement Increased Secured Webpages by 3%, The SEM Post

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.